Commenting at the groundbreaking ceremony, Saeed said: “I am very proud to begin work on our new project in Jumeirah Village. Our investors and customers have enthusiastically supported this new venture, and it seems that the appetite for reasonably priced real estate remains strong. Over the past few years, Diamond has become a recognised brand in the real estate market and Diamond Views continues the Diamond proposition: good quality homes at affordable prices.”

The new project, Diamond Views, is located only seven kilometres from the world renowned Mall of the Emirates where shopping is second to none. Luxury brands are plentiful in the mall, and world class dining establishments are peppered throughout the neighbourhood. All the amenities expected in a modern development in Dubai are available in Jumeirah Village: sports facilities, parks, purpose built tracks, fine dining, shopping, movies, and exciting night life options.

The first phase of construction will comprise residential buildings and town houses, and the overall project will comprise 1200 apartment units and 150 townhouses. The buildings will offer four types of spacious studios, eight types of one bedroom apartments, three types of two bedroom apartments. The townhouses will come in a selection of two, three and four bedrooms.

Diamond Developers will continue in the successful path of its sister. In 2003 Saeed launched the Marina Diamond complex which consists of six residential towers in the Marina, one of the world’s priciest and most luxurious neighbourhoods, and has successfully sold the 1300 unit complex.

Diamond Developers will offer the same guarantees and customer focused services that Diamond Investments has successfully implemented. “We believe that honesty and transparency in business is the only platform to sustain a business. We recognise that the real estate market in Dubai has been suffering from delays and an overall lack of transparency. Diamond Developers hopes to ease concerns, so we only promise what we can deliver. Our customers know that delays can happen, but our contracts stipulate that compensation is paid without a grace period; this clarity helps allay concerns and develop long-lasting relationships with our customers,” Saeed concluded.